Whatever your thoughts on faxing are there’s no denying that it’s a safe and reliable way of sending and receiving documents, which is why it’s considered to be pretty useful in a world that heavily relies on more common communication methods like email. In fact, one of its features, fax broadcasting, is one of the main reasons why many businesses rely on faxing.
For many years fax broadcasting – or fax blasting – has been an exclusive feature of the most advanced fax machines or services that are specialized in sending out faxes en masse. Granted, this option is still available to this day but thanks to cloud faxing anyone, even less tech-savvy users, can broadcast a fax campaign with ease.
Fax Broadcasting 101: No Spamming Allowed
Before delving into the details about sending mass faxes from an online service, it’s important to keep in mind that fax broadcasting should always be executed in accordance with the law. However, this is easier said than done as just a little carelessness could result in sending out unsolicited fax messages. All it takes for a company to face some dire consequences is obtain a list of contacts the wrong way or fail to provide the necessary free opt-out contact channels to clients.
Admittedly, reading about such strict laws could give anyone the chills but remember that this affects all aspects of faxing – whether that’s traditional fax machines, special services or online faxing solutions – so it’s always better to be safe than sorry.
Fax Blasting and Online Services
Online fax services are certainly a blessing for businesses since all they need is an active subscription and a device capable of connecting to the internet to start broadcasting faxes.
In fact, fax blasting works the same as transmitting to a single person with the only difference being that users are required to add more than one fax number to the list of addressees. At that point all it takes is for the service to simply forward the fax to each recipient, even being able to confirm whether or not transmissions were successful. This is already pretty convenient – especially considering that faxes can be sent from dedicated mobile apps and even in standard email clients as well – but it also benefits from great prices and hundreds if not thousands of free fax pages each month.
There are a few issues, though. For starters, the maximum number of people that can receive the same message simultaneously is always limited to below 100. Granted, there are rare instances like RingCentral that allow clients to send messages to as many people as they like, but this is still something that has to be activated via a special request. Then there is a common pet peeve in the fact that online faxing services don’t charge per message, which means that fax blasting can easily consume the limited number of free pages provided by the chosen subscription.
Other Ways of Fax Broadcasting
Although using an online service for small-scale fax broadcasting is a convenient and affordable means of communication for many businesses, it’s not the only available option. For instance, most modern traditional fax machines provide fax blasting by default, which is a huge asset for those who would rather keep onto their hardware for as long as possible. However, the main problem with this solution is that the line could be kept busy for a long time as fax machines are only capable of sending one message at a time.
This is where fax broadcasting services enter the picture, the best options for sending thousands of fax messages within mere minutes without having to pay a fortune. In fact, most of these services don’t ask for monthly fees but, instead, charge clients for each successful transmission, often giving them discounts for high-volume fax blasting. But this is just the beginning, as clients of fax broadcasting services can schedule, customize and test faxes, provide a toll-free opt-out phone number for their contacts, and even get detailed reports during and after transmission.
Turning to fax broadcasting companies to do the heavy lifting is indeed the only reasonable option when thousands of faxes need to be sent out to hundreds of clients within a short space of time. However, if you it’s only required to send a few pages per month and your clientele is not that extensive, then a simple online faxing service is more than enough to carry out the mission.